Over the past 10 years, Royal FloraHolland has seen a shift from Rijnsburg and Naaldwijk to Aalsmeer when it comes to the supply and clock purchasing of cut flowers. The auction believes this is an undesirable development. “There is only so much we can do. If there is no capacity left in Aalsmeer, growers can’t deliver there,” says ceo Steven van Schilfgaarde.
Ten years ago, growers delivered 50% of Royal FloraHolland's (RFH) total annual clock volume of flowers to the Aalsmeer site and 50% to the Naaldwijk and Rijnsburg export locations. Today, in 2024, these figures are 60% and 40% respectively, clearly indicating a trend of clock supplies and sales shifting to Aalsmeer.
RFH identifies several reasons for the shift to Aalsmeer. The main reason being that Dutch Flower Group (DFG) and FM Group decided to concentrate their flower processing in Aalsmeer. They took over companies with branches in Naaldwijk, which then also shifted their flower handling to Aalsmeer. As a result, DFG and FM Group started to purchase relatively more flowers in Aalsmeer. Growers responded by delivering more flowers there.
