The range of cut flowers from Kenya is expanding, the export of flowers from to non-European countries is growing, and digital platforms are making Kenyan growers less dependent on intermediaries. These are some of the developments in the Kenyan floriculture sector, as identified by Rabobank.
Fresh Produce Specialist Lambert van Horen has summarised the most important developments in the Kenyan floriculture sector. In the past, Kenyan growers were largely dependent on Dutch traders to sell their flowers. Today, thanks to digital platforms, growers can showcase their products to a much larger buyer pool. Van Horen cites Floriday as an example that ‘digitisation is changing the flower trade.’
Another related development is the growing export to non-European markets. While exports of Kenyan flowers to the Netherlands, other EU countries and the UK have remained stable in recent years, sales of Kenyan flowers to countries such as Qatar, the United Arab Emirates, Kuwait and Bahrain have increased to USD 100 million.
