Denis-Plants in Belgium celebrated its 50th anniversary. Managing director Johan Vrancken: 'We have seen strong growth in recent years. When the company was founded, the focus was on warm indoor plants – we are still the European market leader in calatheas – but since 1997, we have also been propagating perennials.'
Please tell us about your company.
'We are a propagator of houseplants, perennials and hellebores. We work with partner labs in Asia that grow the plants in vitro. These in-vitro plants arrive here by plane and are subsequently hardened off in our greenhouse. The young plants are then shipped to growers throughout Europe, as well as overseas.'
