Royal FloraHolland (RFH) traded fewer flowers and plants in the second quarter of 2026 than in the same period last year. The number of units sold fell by 4.8%, while turnover declined by 2.7%. Price formation for flowers and plants was more stable, the Dutch auction reports.
RFH’s first quarter was characterised by growth in volume and pressure on prices. The second quarter presented a different market picture, with supply declining in several product groups and supply and demand becoming more closely balanced. According to RFH, this resulted in more stable price formation for flowers and plants.
Within the cut-flower segment, the number of stems traded fell by 4.5% in the second quarter. By contrast, the average price rose by just over 2.9%. Partly due to geopolitical tensions, roses and seasonal flowers experienced a challenging quarter, with lower volumes than last year. Prices for these products were slightly higher, however. The number of units supplied by major sourcing countries such as Kenya and Ethiopia was down 3.6% from last year, with Kenya in particular recording a clear decline in both volume (-14.2%) and turnover.
