Veiling Rhein-Maas (VRM) achieved a slight increase in product turnover in 2025, with growers generating EUR 424 million through the auction. This year, among other goals, the auction is focusing on further digitisation, internal logistics and deeper penetration into the German market. To achieve the latter, VRM will be launching a transport service in collaboration with its parent company Landgard.
There is a large giraffe in front of the Veiling Rhein-Maas building. The animal has braved snow and cold in recent weeks, but the statue still stands tall. Inside, auction employees are redesigning the lobby, adding green plants such as sansevierias, dracaenas, yuccas and howeas. A few weeks ago, the theme was South Africa, with the lobby showcasing products from this country. It also explains the giraffe in front of the auction house. While VRM gets most of its supply from the Netherlands and Germany, there is no lack of products from more remote places, including Africa and countries such as Italy.
Last year, VRM had a difficult start, its turnover suffering greatly from the low supply of tulips and disappointing supply of gypsophila and roses from Ethiopia in the first few months. Over the year, however, product turnover recovered at the Herongen site. In a recent press conference on Wednesday 14 January, General Managers Cees Hoekstra and Gunther Esser were pleased to report that VRM's annual product turnover had risen slightly to EUR 424 million in 2025, from EUR 421 million the year before.
