For three years, growers from all over the world have been promoting spray roses. The World Of Spray Roses promotion is one of the ways to accommodate for the growing production of spray roses. The initiators are very pleased with the promotion project: the World Of Spray Roses collective is expanding and the price of spray roses remains stable.
“Spray roses are the frontrunner, the Max Verstappen among roses. Spray roses must keep up and keep developing, however, or they will lose their leading position. The same goes for Verstappen.”
The above comparison between spray roses and the untouchable champion of Formula 1 comes from Paul Holla. A rose grower in Ethiopia, he was one of the attendees at the presentation of the second magazine on spray roses by the World Of Spray Roses promotional collective. Holla Roses grows spray roses on four of its 42 hectares in Ziway, with another hectare to be added this year.