Royal FloraHolland will be investing EUR 1.8 billion over the next 15 years. A large part of this – EUR 470 million – will be spent on the maintenance and sustainability of real estate and installations at its three export sites and on the new build in Aalsmeer. Here’s the how and why of the Real Estate Masterplan.
Royal FloraHolland (RFH) has developed a multi-annual plan as part of its Strategy 2030, which focuses on sustainability, continuity and safety. A large section in the plan is the so-called Real Estate Masterplan, which aims to update the auction’s real estate portfolio in multiple areas, including sustainability, deferred maintenance, efficiency of buildings and the Aalsmeer-Oost new build. The additional investments will reach a net total of around EUR 470 million over the next 15 years.
‘How should RFH’s physical marketplaces take shape?’ was the question that RFH started addressing several years after the merger. “The first question we asked was: ‘Do we believe it is useful to have three locations, or should we gradually move towards a single location?” explains Coen Meijeraan, Property and Facilities Manager at RFH.
