The Dutch One Flora Group and Colombian Elite have entered into a partnership. The logistics network of One Flora Group will give Elite better access to Europe. In turn, One Flora will gain a foothold in the North American market through Elite. Growth opportunities are expected on both sides of the ocean. ‘We certainly believe this will increase sales.’
There had been rumours in the sector for some time that something was going on between One Flora Group and Elite, though exactly what was not yet clear. In the rumour mill, there was even talk of a takeover. Just before Christmas, the news was announced via a press release: One Flora Group and Juan Carlos Hannaford, owner of Elite, had signed an agreement. Both giants are going to work together.
The parties emphasise that they will remain independent, seeking to strengthen each other within their markets. ‘Both parties have a large network of customers based on a sustainable foundation. We will use that foundation on both sides,’ explains Sven Aertssen, CCO of One Flora Group.
