Marks & Spencer has a market share of around 16% of all flower sales in the UK. Horticulture Trading Manager Emma Coupe calls plants and flowers a super important category for the department store chain. „It is the very first thing people see when they come into our shops; it is a very bright and jolly ‘hello’.”
„It is super important to us. Our customers understand seasonality. They know, for example when asparagus are in season. Our plant and flower category clearly reflects the love of seasons. We always make sure that our shelves are relevant to the time of year and that our customers come back,” says Emma Coupe, explaining the importance of the plant and flower category at Marks & Spencer.
Coupe has been Horticulture Trading Manager at the British department store chain Marks & Spencer for four years and has a total of seventeen years in the flower business under her belt. Earlier, she worked in the plant trade for eight years. Coupe is a guest at a meet and greet in Aalsmeer, organised by World of Spray Roses, a promotional collective of 26 spray rose growers. She has just been appointed lifetime spray rose Ambassador and received one of the first copies of an inspirational spray rose magazine.