The German market for ornamentals has shrunk for the fourth consecutive year, according to BGI's Close to Green magazine. In 2025, German consumers spent EUR 8.5 billion on cut flowers, plants, fruit trees, woody plants and bulbs, while specialist retailers are losing market share.
Sales volumes of all ornamental crops declined in Germany. Except for flower bulbs, higher prices could not compensate for these lower volumes. As a result, the German market for ornamental horticultural products shrank for the fourth consecutive year. In the Covid year, Germans spent EUR 10.2 billion on flowers, plants, fruit trees, woody plants and flower bulbs. Last year, this figure was EUR 8.5 billion, down from EUR 8.9, EUR 8.7 and EUR 8.7 billion respectively in 2022, 2023 and 2024.
Spending in 2025 was also lower than in the pre-Covid years. Between 2017 and 2020, Germans spent EUR 8.6 billion, 8.7 billion, 9.0 billion and 9.4 billion, respectively. BGI – the association for German flower wholesalers and importers – bases its figures on data from AMI (Agricultural Market Information). On a population of 83.4 million, German per-capita spending was EUR 102, another nine-year low. Read Close to Green magazine here.
