Belgium-based auction Euroveiling has had a good year, showing an 8% increase in turnover because of greater supply and a higher average price. The cooperative wants to further increase its turnover by broadening its range of plants and is looking to Belgian and Dutch growers, among others, for the supply.
When we arrived, the auction day had just ended, and the flower buyers had already left Euroveiling’s auction hall in Brussels. ‘It was the first more or less well-attended day of the year,’ says Johan Peeters (52). He is Administrative and Financial Director of the Belgian auction based in Brussels.
January is normally a quiet period. ‘And due to the rare snowfall in Belgium, trade came to a complete standstill in the first few weeks,’ adds Raf Moeyersoons (56), Director of Operations and Facilities. The Flemish duo forms the two-headed management of the cooperative auction, which has 140 Belgian grower-members and about the same number of suppliers.
