Last year Floréac stopped being part of Plantify Partners Europe. Since then, the Belgian trading company has certainly not shied away from collaboration. On the contrary, it sees corporate partnerships as a necessity. “We cannot do it alone. We are too small to deal with all the challenges,” says CEO An van der Aa.
The past six years have been turbulent for Floréac. The Belgian company, founded by the Floré family in 1954, was once active in every link of the chain, breeding, propagating, producing, trading and distributing plants. However, from 2020 onwards, it divested almost all of those activities: its breeding company Microflor became Labeau, its production facility is now known as Hortinno, and its transport division currently operates under the Breewell banner.
Floréac’s trading arm entered a partnership with Royal Lemkes in 2020 and came into Dutch hands in 2024. Since CEO An van der Aa bought the business in November last year, the Floréac trading company has become independent again.
